Week 9

The readings this week have been very interesting to me. JetBlue made a company offering low prices to needed cities, paying employees more than other companies and just focused on serving the people and their employees. Most of the time, you read about business with a  “go big or go home” attitude. JetBlue didn’t do that. They didn’t start huge, only 2 planes, but they grew. All the while, taking care of their employees and offering low prices. There really seems to be a running theme here, that if a company focuses on profits, they will fail. But as they focus on the service and helping others, they find success and the profits follow. I don’t know if other business classes outside of a Church school focus so much on the same idea, but it appears that a Christ-like run business is far more likely to succeed than those that are self-serving. As I have interviewed people, it does seem to be true. They have also said that their business survives because they are honest in their dealings and help the community where they can.

My $100 project has been a flop. I think the product was just not what the customers wanted. My location was convenient but not really as ideal as I had thought. I should have used a busier corner location that would have made me more visible to more people. The people at my location are really only focused on picking up their kids and since they are in cars, it is inconvenient for them to stop and get out at such a busy time. I have learned that while location is key, you need a location that offers people a chance to see you. Near a school isn’t good, but around the tourist attractions would have been much better. My product was a good idea, but I got a lot of comments about new years resolutions and cutting back on sugar a lot. This project has really made me rethink my big ideas and businesses that I have been thinking of starting.